Can Wearing Cute Activewear Help You Reach Your Fitness Goals?

We have all heard the saying dress for success, but do those same rules apply to activewear clothing and a killer gym workout? The short answer to this question is: yes.  A recent study conducted by Barbell Apparel, found that 9 out of 10 participants believe performance-based clothing made them push themselves harder during a workout.  Moreover, 59% of participants cited putting on gym clothes as the second biggest motivator to keep them coming back to the gym.

This is an example of a psychological effect called “enclothed cognition”, a mental shift that occurs when you wear certain clothing.  In short, what you wear holds meaning and that meaning can affect your behaviour.  A 2012 Northwestern University study found that when participants wore lab coats during lab tests, they performed attention related activities more efficiently then when they donned normal street clothes.  So the next time you lack motivation to make it to the gym after a long day at work, try throwing on cute gym tank and yoga pants.

Read more about our activewear fine knit fabric here.